Pre and Post Purchase Behaviour

Pre and Post Purchase Behaviour

The guest lecture was conducted on 26/04/2019 on the topic “pre and post purchase behaviour”. The resource person from Bharath university , Dr.Deepak Ranjith Kumar, Associate professor , dept of commerce and management. The Process  of consumer involves several factors which starts with an information search. Gathering the information about Brands, Variations, Quality, Alternatives etc.The session also discussed about experiences that follow purchase in the post purchase behaviour.