Guest Lecture on Market Research

Guest Lecture on Market Research on 22nd October, 2018

Guest Lecture on the topic ‘“Market Research” was organised on 22nd October, 2018 for the Slot C (LC2511) students by Dr. Sreeya B, Associate Professor, Saveetha School of Law. Nearly 30 students participated in the guest lecture.

Speaker of the session was Mr. S. Dineshraj, B.E., MBA, Lead Analyst, Beroe Inc., He has nearly 8 years of industrial experience. He is involved in corporate research activities for the past 8 years.

The speaker conveyed the students how market research was carried out in today’s corporate world. The highlights of the session were students learned the shortcuts to search in search engine to get the insight information related to their topic and the students also understood the importance of research in their field. This guest lecture on the whole helped the students to explore themselves in the area of market research.