Webinar - Brand Management

A webinar was organized by Saveetha School Of Law on 12/02/2022 from 10:30 A.M to 2 P.M on the topic BRAND MANAGEMENT. The webinar was divided and held in 3 sessions with 3 distinguished speakers namely MRS. L.THARA (Assistant professor in DRBCCC HINDU College), Mr. T. AATHY KANNAN (Assistant Professor of Economics in DRBCCC HINDU COLLEGE ) and RAJESHWARI (SENIOR PRODUCT SPECIALIST in ADP INDIA PVT. LTD.) on 3 different topics related Brand management. The speakers explained In detail about the concept of brand management and why it plays a vital role in modern society. The brand is intended to identify the goods or services of the company. Generally, brands have a greater impact on consumer buying behaviour. But at the local level, behaviour of consumers has also changed due to branded products and services. Customers are people who purchase the product. Brand association will impact the consumer buying pattern and behaviour. And the speakers also explained the role of a brand ambassador in raising brand awareness. Effective Brand Management ensures Effective Brand Reputation. Overall it was an interesting webinar with live examples which was insightful for the participants