Saveetha School of Law

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Legal marketing-enhancing brands with the value, trust and quality

Legal marketing-enhancing brands with the value, trust and quality

The speaker  LAKSHMI MANASA  spoke on the topic ‘legal marketing-enhancing brands with the value,trust and quality’ how marketing plays a role in the legal system and as budding lawyers we have to know the importance of promoting and how important it is to keep ourselves achievable and survive in this marketing world. In the concept of legal marketing, branding is considered as an important role for distinguishing and identifying the best law firms. She also discusses how digital marketing is important for a law firm to develop and it helps to get recognition by the people. As lawyers we face many legal barriers in our career which limit our scope of marketing,not with advertising in big newspapers as such but more important how we present ourselves, and make sure we stay in the legal market. From today's session We learned that with a little change in our approach of promotion and its importance as a budding lawyer.