Trademark and Goodwill

The special lecture by Ankit Anand on the topic ' Trademark and Goodwill' was started with the concept of property and sale of property. then he discussed the possibilities of trade of a goodwill along with trademark. The class was much interested to know about brand mergers in market and the role of goodwill. Mr Ankit has introduced few cases to analyse the sale with or without goodwill of a trademark. The traditional concept of sale of trademark was challenged and debated in the class with market examples. The faculty concluded the class by interraction and he has shared few articles on the topic to students for further reading.