INFLUENCE OF CONSUMER BEHAVIOUR WHILE FORMULATING MARKETING STRATEGY IN INDIAN CONTEXT

A special lecture was conducted on 13.08.2019. Ms.K.Sindhuri, Marketing and Sales head in the company Stage3 was invited as a resource person. The topic of the lecture was " Influence of consumer behaviour while formulating marketing strategy in Indian context". The resource person gave a brief lecture on consumer behaviour,internal and external factors influencing consumer behaviour. She also gave a brief lecture on various marketing strategies. She explained the way in which these factors are considered while formulating marketing strategies by citing current examples. As she is the head of the marketing division in her organisation, she shared her practical official and marketing experiences with students. She explained marketing theme behind some of the advdtisements through displaying related vedios. She had lively interaction with students and replied to the queries of the students. The session was quite intersting and interactive.