IMPACT OF MODERN MARKETING

Guest lecture on Marketing Management was held on 23rd of July 2019, Guest speaker was Mr.S.Chandrasekaran, Assistant professor, Department of management studies, SRM Easwari Enggering college, Chennai. He delivered a lecture on the topic Impact of modern marketing. He focused on impact of modern marketing, as a marketer if you launch any new product, where to launch, when to launch, whom to launch, and how to launch. Before launching the product they give more important about customer basic needs and wants. He was explaining about the modern marketing challenges and opportunities in current trend, and explains about why as a marketer giving more importance of advertising or promotional activities. He was explaining about the discount, offers, contest, coupons etc.