CONSUMER BEHAVIOR IN DIGITAL MARKETING

Guest lecture on Consumer Behaviour was held on 9th of August 2019, Guest speaker was Mr.S.Chandrasekaran, Assistant professor, Department of management studies, SRM Easwari Enggering college ,Chennai. He delivered a lecture on the topic Consumer Behaviour in Digital Marketing . He was mainly focusing the lecturer to digital marketing impact on consumer behavior and currently the modern consumer how they given the priority to digitalize marketing. As a consumer point of view what are the expectation are there in the digital marketing like product colour, design, offers, delivering date and mode of payment and how to rectify that their needs and wants. He was explain about the digital marketing strategy, Goal, and importance of consumer behavior through different social medias like facebook,twitter,TikTok etc.